Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work

| Kathy Oneto, 2025

What’s It All About?

This book woke me up. In a world overloaded with productivity hacks and burnout culture, author Kathy Oneto charts a new course by saying you can stay ambitious — and avoiding burn out in the process.

In Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work, Kathy centers her message around three core pillars.

  1. Right Ambition
  2. Right Effort
  3. Right Time

Through these three pillars, she gives readers a practical way to evaluate what matters, when it matters, and how hard to push. Plus, her framework isn’t just theoretical. It’s actionable, too, and includes insights on how to:

  • Clarify what ambition means for you personally
  • Pause to check your current energy load and life stage
  • Ask whether this is the right moment, and if your effort matches your values
  • Gain the guiding tools you need to stay in tune with both your mission and your own limits

This isn’t a permission slip to go slow. It’s a strategy for being fully engaged — on your terms — without losing yourself.

Favorite Quotes

“Humans are not machines in a factory. We aren’t meant to operate at a consistent, demanding pace all the time. We are meant to operate between two states of using our energy and replenishing it to remain resilient.”

Biggest Takeaway

What really clicked for me was Kathy’s machine analogy. In manufacturing, we’re surrounded by equipment that runs on PM schedules. Like machines, we need preventive maintenance too. The real power came when I combined that realization with the pillar of Right Effort. What if 20% of focus led to 80% of the result?

I saw this in action when a plant manager I worked with stopped attending meetings for a week. He didn’t ask for permission, but simply went ahead and block out the time he needed to focus on coaching and shop-floor conversations.

The result? A turnaround in quality issues. That’s sustainable ambition in action. When there’s no burnout and no pushing past your energy limits, there’s often better results.

Bonus Information

After reading Sustainable Ambition, I’m currently applying one of Kathy’s great exercises. It’s helping me identify short, mid, and long-term goals, with a focus on asking myself “is this the right effort, right now?”

Kathy was also a recent guest on the Mindfulness Manufacturing podcast, where we dig deeper into the lessons behind Sustainable Ambition and how her insights aligns with themes of showing up, accountability, and shifting from control to curiosity. To hear Kathy Oneto on Mindfulness Manufacturing, click here.