The Power of Storytelling: How to Create Stories That Resonate with Your Team

Since our early ancestors sat around their campfires swapping stories, storytelling has been an integral part of human culture. As humans, we’re all storytellers . . . and when we hone our skills and put them to use on the manufacturing floor, it can have incredible results. Through storytelling, you can find creative and productive ways to communicate with your team, reach new outcomes, and create a stronger culture of connection throughout your entire organization.

What Makes a Good Story?

A good story happens when a storyteller owns, lives, and feels a story. To tell a good story:

  • Draw from your own experiences
  • Connect the story to your experiences and emotions
  • Make sure you have a purpose
  • Stay authentic!

Good storytelling also depends on your audience and situations. A story might resonate very deeply with some people, but fall flat with others. This is why good storytellers often have a “bank” of stories they can pull from, so they can adapt to different audiences and environments, while still telling authentic stories.

And What Makes a Bad Story?

Simply put, a bad story is unauthentic! Bad stories adopt the experiences of others, rather than drawing on the feelings and experiences of the storyteller. For example, imagine your friend returns from an exciting vacation with dozens of tales about their adventures. If you take their stories and try to pass them off as your own, they won’t sound as compelling. This is because you didn’t experience those same adventures, so you lack the authentic connection needed to craft a great story.

Two Ways to Grow Your Storytelling Skills

Now that you’ve learned the difference between good and bad stories, you can get started on honing your storytelling skills. Here are two ways to get started:

  1. Improv. It might sound like a strange approach, but learning how to improvise with others can be a valuable tool for practicing your storytelling and connecting with others. You can learn more about the benefits of improv in Episode 97 of Mindfulness Manufacturing, especially the importance of asking “yes, and?”
  2. Active Listening. To become a stronger storytelling, you also need to practice your listening skills. Through active listening, you’ll observe how others tell good (or bad) stories, plus find out what resonates with others.

Learn More on the Podcast

Let’s bring more storytelling to manufacturing! Learn more in this recent episode of Mindfulness Manufacturing with Trevor Perry, an award-winning speaker, author, and perspective-changer. In this episode, Trevor offered insights (and of course, shared some awesome stories!) about the power of storytelling and how manufacturing leaders can use storytelling to better connect with their teams.

Listen to Trevor Perry on Mindfulness Manufacturing here.